The Toy Insider’s Sweet Suite 2025

On July 16, 2025 at Pier Sixty, New York City, The Toy Insider hosted their 16th annual Sweet Suite, a media‑and‑influencer only toy “night of play”—think more glitter and fun than any trade show vibes. Over 65+ brands showcased their hottest new toys and games in an evening packed with interactive booths, demos, photo ops, snacks, drinks… basically EVERYTHING that makes us feel like big kids again.

Now let’s zoom in on the goodies you saw and loved!

🌟 Pokémon: Mega Evolutions Card Previews

Pokémon brought major excitement to Sweet Suite 2025 with an exclusive first look at their upcoming Pokémon TCG: Mega Evolution expansion, officially launching worldwide on September 26, 2025. This highly anticipated update marks the thrilling return of Mega Evolution Pokémon ex, including Mega Lucario ex and Mega Gardevoir ex, now more powerful than ever with bold, swirling new artwork that fans are already buzzing about.

The showcase featured more than just trading cards, attendees got a peek at Elite Trainer Boxes, booster bundles, and themed collectibles like pins, plushies, and sleek packaging, all tied into the Mega Evolution theme. Whether you’re a seasoned player or a casual collector, this expansion offers something for everyone ages 6 and up.

And yes, it’s all real, no rumor mill here. Pokémon’s presence at Sweet Suite was a true highlight for fans, families, and collectors alike, offering a firsthand look at what’s coming to Pokémon Center and retailers across the U.S., Canada, Australia, New Zealand, and the U.K. this fall.

🎮 Nintendo: Donkey Kong Bananza on Switch 2

Nintendo made waves at Sweet Suite 2025 with an epic hands-on demo of Donkey Kong Bananza, now officially available on the brand-new Switch 2! Attendees got early access to the wild action, playing as Donkey Kong and Pauline as they smashed, swung, and sang their way through a jaw-dropping underground world.

In this fresh take on the Donkey Kong universe, the duo uses their unique powers, DK’s brute force and Pauline’s musical “Bananza Transformations”, to uncover hidden paths, burst through barriers, and unlock powerful speed and strength boosts. From punching through tunnels to tossing chunks of terrain like bananas, the gameplay is nonstop fun for all ages.

And there’s more than just dirt down there, players can explore sprawling layers of lush forests, rugged canyons, mysterious mines, tranquil lagoons, and icy frozen zones. It’s a smash-and-explore adventure that turns the underground into your playground.

Retailing at $69.99, Donkey Kong Bananza is available now, and based on the buzz at Sweet Suite, it’s already on track to be a family favorite.

🍭 3Doodler: Edible 3D‑Art Pen

3Doodler wowed us at Sweet Suite 2025 with a sneak peek of 3Doodler Candy, the first-ever edible 3D printing pen made just for kids and families. Launching later this year, this mess-free pen uses health-conscious candy capsules made from isomalt (gluten-free and diabetic-friendly), letting kids create colorful, snackable art in minutes.

From candy critters to personalized lollipops, it’s a fun, safe, and tasty way to turn imagination into treats. Just pop in a capsule, press a button, and start doodling, no sticky mess, just sweet creativity!

🐣 Tamagotchi Paradise

Tamagotchi Paradise offered fans an immersive nostalgia trip. While coverage didn’t go super deep, Tamagotchi was confirmed among the focused brands at the event, showing interactive digital pet experiences consistent with their line updates at Sweet Suite 2025.

🧱 LEGO: Prize Machine Build

LEGO had a standout presence, with builds from the Nintendo Super Mario line, Dreamzzz, Creator, Botanicals, and the real showstopper: a prize machine build that let attendees engage in a playful build‑and‑win moment. It was part of their interactive demo pane, a fan‑favorite moment at Sweet Suite 2025.

✨ Final Thoughts

Sweet Suite 2025 lived up to its reputation as the coolest night of play—the kind where press and influencers mingle with toy inventors over cocktails and cocktails of creativity. From Mega Evolution cards to edible art pens, from world‑crunching video games on Switch 2 to nostalgic digital pets and interactive LEGO installations—your highlights were right at the heart of the action, and all legit.

Sweet Suite 2025 wasn’t just Pokémon, Nintendo, LEGO, and edible art pens (though those were amazing), it was a toy‑industry all‑star lineup:

• Big names like LEGO, Hasbro, Mattel, Jazwares, Playmates

• Retro/classic brands like Basic Fun!, Magna‑Tiles, Our Generation

• Emerging/fusion brands like NKOK, FMI/P.M.I., Cra‑Z‑Art, DoodleFace, Wiggletz

• Plus Crayola, Sharpie, and even Ripley’s, Elmer’s, Moose Toys, and Spin Master

They all brought hands‑on demos, collectibles, surprises, craft kits, and nostalgic throwbacks to NYC’s Pier 60 playground for that unforgettable Sweet 16 celebration.

Thanks for sharing those standout moments; they line up perfectly with media recaps of the show. If you want deeper dives on any single brand or toy, just say the word!